Matchbook Romance
That's right, underneath all those effeminate learned behaviors that you grew up with that told you to kiss up to women, is the MAN that really feels that's all BOGUS...

He feels like TAKING CHARGE, like MAKING DECISIONS, like NOT TOLERATING b.s.,...and he also feels like LOVING a woman. Yes, I said LOVING a woman. Because LOVING a woman is NOT the same as KISSING a woman's butt or asking for her approval.

Normally, your natural self would NEVER worry about the trivial displays of drama that women create to test you. (Like when women complain for no good reason about everything from A-Z.) Your natural masculine self would just SHUT HER TESTS down as easily as you would blow out the light on a single birthday candle.

And guess what? Women deep down are HOPING that you really WILL take control and not actually CATER to her dramatics- they want you to CALMLY lay down the law. Women want to know that you cannot be manipulated into ANYTHING by ANYONE, including HER. It makes her feel like you are a MAN. Let me tell you something: Before I dated a ton of girls, I would've told anyone who told me this that they were off their rocker.
The hardest thing for us human beings to do is CHANGE. Even if the behavior we constantly engage in is NOT natural, and even if it's harmful for us, such as overeating, it is tormenting for us to stop our habits.

That's because we get a short term emotional gain by our habits, and we always make decisions based on our emotions at the moment. At the MOMENT of our decision, the EMOTION warps our logic. So we'll eat the cake now and worry about it later. Because we're stressed out NOW and it helps us relax NOW.

What does all this have to do with being successful with women?
Plenty.
And though our environment has changed, the reality is that women still want a guy who takes no crap and who has a healthy sense of self-esteem. Because any guy who does not have those traits is less likely to survive. A woman is looking for a guy who can be a leader, not in need of leadership from HER.

Think about it. Deep down, do you feel like kissing up to women? Does it feel good? And when you hesitate before approaching a woman, what exactly are you fearing? “I’m going to look like an idiot?” The only reason you think you are going to look like an idiot is because you were TAUGHT that this is not “right” or socially acceptable.

But deep down, YOU know that you WANT to talk to her!!!!!!!

So the REAL QUESTION becomes….are you going to be YOURSELF, and follow YOUR GUT instinct, or are you going to follow what everyone ELSE seems to be saying?

Are you going to allow your self esteem to be ruled by YOUR values, or by THE BRAINWASHING ENVIRONMENT?

So YES, the answer is to be YOURSELF. Your REAL self.


The joke about her watching the Flintstones for knowledge is GUTSY and CONFIDENT.. and FUNNY.

Everything you do with a woman, must be combined with conveying that you are the most desirable man on the planet- confident, popular, successful, and worthy of trust. This does NOT mean to lie. It means to put your BEST FOOT FORWARD, through all the SUBTLE yet crucial nuances that convey you are the BEST. Listen, women prep themselves for HOURS with make-up themselves look the BEST that they can. Actually, it makes them look BETTER than they are, But nobody ever accuses women of being deceitful by wearing sexy clothing and makeup.

If you are going to give a compliment to a woman, or if you are going to give trust to a woman, do it through the prism of being the most desirable man- i.e. let her EARN it from you, and then believe me, she will value it far more, since it came from someone who is selective.

Okay, number three, establishing the connection.
When you are being cool, you are showing your Superior Intrinsic Value, (as opposed to external/artificial value like winning the lottery) by not even making an effort to prove your value, since you are so secure with it.

In other words, insecurity is the ANTI-cool.

Of course, since AVOIDING ANY MENTION of your value is, in fact, the way to SHOW it, it can seem pretty strange, but nonetheless, this is the LANGUAGE of COOL. If you want to be understood in this culture, you have to learn the secret language of COOL.

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